How a small B2B can build a big social community

04/30/2013 | RepCapitalMedia.com

Even small brands without millions of followers can generate social buzz if they manage the process correctly, according to Kristi Gloppen, a Xilinx senior marketing executive. The manufacturer of programmable microchips reached out beyond its normal social sphere of influence by inviting expert engineers into a third-party created content platform called All Programmable Planet. Nearly a year into the project, social media visits rose 100,000 page views a month and messages and page views far exceeded expectations.

View Full Article in:

RepCapitalMedia.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY