Johnson & Johnson app donates to causes for photo sharing

04/30/2013 | Mobile Marketer

Johnson & Johnson launched an application that links causes and social sharing by donating a dollar to a charity of choice on behalf of the photographer when users pass a photo along. The photos are digitally stamped with a phrase indicating what cause the photo is support, alongside the Johnson & Johnson logo. J&J's activation of the program has been successful, as thousands of photos have been shared since the app launched at the end of March.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY