Luxury hotels add cultural adventures for guests

04/30/2013 | Luxury Daily

Luxury hotels should appeal to younger travelers who are seeking upscale adventures, not just those who want a low-key trip. "The average traveler is now looking for more adventure and experience out of a vacation, and across the board, less active vacations continue to drop in popularity, while those including some form of outdoor activity now account for nearly half of all trips taken," said Taylor Rains, account coordinator at Rawle Murdy Associates.

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