Sarasin discusses smartphone revolution

04/30/2013 | Supermarket News (free registration)

FMI President and CEO Leslie G. Sarasin said at Future Connect that smartphones are revolutionizing the retail industry. "Where we once tried to get consumers in our stores, we now must realize our customers carry our stores, and the stores of our competitors, in their hands everywhere they go. ... So we have to undo decades of thinking about how to get shoppers into our stores and start thinking about how to get our stores into the lives and hands of our customers," she said.

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