Survey: 40% of marketers say they feel unprepared

04/30/2013 | BtoB Magazine

Inefficiency and lack of funding led 40% of global senior marketing executives to say they were unprepared to meet their objectives, according to an Accenture survey. About half say they will spend more on managing customer data, the top tactic cited for retaining customers and growing.

View Full Article in:

BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY