Test a multitude of ideas to find one that sticks

04/30/2013 | Harvard Business Review online

In business, as in the natural world, it's important to test multiple versions of your ideas in the hope you will find one success among the many failures, Jeff Bladt and Bob Filbin write. "The more we try, the more we succeed, even if the quality of each subsequent attempt does not improve," they write. "It's foolhardy to believe that your first best-effort attempt is going to be the right one."

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