Trident launches Twitter-sourced television

04/30/2013 | · Consumer Goods Technology News

Cable network Fuse is working with Trident gum and Twitter on a television show based on real-time conversation trends on the social network. The show, "Trending 10," will highlight the top music-themed news stories of the day. “There are so many conversations happening around music on Twitter and so many artists are the most influential and highly followed. We wanted to give all these conversations a voice on a nightly show in prime time," said Fuse Vice President of Advertising Sales Michael Roche.

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