Using LinkedIn to find new prospects

04/30/2013 | Sales Benchmark Index

Making investments in marketing automation and lead development may help your business in the future, but LinkedIn may be your best bet if you need to find new prospects right away, writes Mark Synek. Salespeople can make the most of LinkedIn by using tags to create segments among their contacts, using maps to visualize their connections and filtering their updates to find the most relevant information, he writes.

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