Why you should hire a combination marketing-and-sales rep

04/30/2013 | B2C Marketing Insider

Several advantages could come with hiring an employee who has both sales and marketing skills, writes John McTigue. This representative may have a leg up when it comes to knowledge of the market, and he or she can help boost efficiency and speed the flow of information through the organization, he writes. In general, it's probably easier to teach a talented salesperson about marketing than to turn a marketing whiz into a top seller, he writes.

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