How supermarkets shaped America

05/1/2009 | Forbes

The supermarket, invented by a Kroger employee in the 1930s, launched the era of consumer choice and mass merchandising. "Supermarkets made it possible to achieve economies of scale at a lower cost to consumers," says Leslie Sarasin, president and chief executive of FMI. "Americans were able to spend more of their disposable income on cars, education, clothing. They effectively created America's middle class."

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