3 fixes would bring ad dollars to online content

05/1/2013 | TheWrap.com

If online content purveyors such as Google, Yahoo, AOL and Hulu want TV's advertising dollars, they should consider advertising in traditional spaces, as Netflix did with its hit "House of Cards," writes Lucas Shaw. The content distributors have to create a sense of scarcity for online space, too, and settle on a common measurement system, such as Nielsen's for television, so that media buyers don't have to be making apples-to-oranges comparisons between platforms, he writes.

View Full Article in:

TheWrap.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX