AMV BBDO campaign for Snickers uses search typos for humor

05/1/2013 | Advertising Age (tiered subscription model)

Snickers agency AMV BBDO has bid on common spelling errors in an online-search campaign that feeds users a humorous message from "Snikkers Googel" and uses the tagline "Yu cant spel properlie wen hungrie." The agency said it reached 500,000 people in just three days of the campaign.

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