Bizo CEO: The future of enterprise marketing starts with CRM

05/1/2013 | All Things D

Marketers haven't quite fulfilled the promise of "one-to-one marketing" and it's only getting harder as buyers become more empowered and unpredictable, Bizo CEO Russell Glass writes. But the rise of data-driven automation centered around customer-relationship management solutions signals the beginning of a battle for supremacy among Salesforce.com, IBM, Oracle, SAP, Microsoft, Google and Adobe. Salesforce has an early edge, but competitors are busily developing proprietary audience-data strategies despite issues with cross-platform integration and looming privacy concerns, Glass writes.

View Full Article in:

All Things D

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX