Don't give up too soon on company fans and influencers

05/1/2013 | HubSpot.com

Persona-driven marketers should pay attention to company fans and influencers, even if they're not buyers, Kieran Flanagan writes. Get to the fans by using tools such as FollowerWonk and TagCrowd to look for connections that can be turned into long-tail targeting opportunities. Also, correlate influencers to develop new buyer personas and the content to lure them toward an eventual buy.

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