Don't give up too soon on company fans and influencers

05/1/2013 | HubSpot.com

Persona-driven marketers should pay attention to company fans and influencers, even if they're not buyers, Kieran Flanagan writes. Get to the fans by using tools such as FollowerWonk and TagCrowd to look for connections that can be turned into long-tail targeting opportunities. Also, correlate influencers to develop new buyer personas and the content to lure them toward an eventual buy.

View Full Article in:

HubSpot.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY