Earnings report could shed light on Facebook's ad strategy

05/1/2013 | Wall Street Journal, The

Facebook's first-quarter earnings report could give some insights into the strength and trajectory of its online-ad business, Evelyn Rusli writes. Investors and analysts are likely to pay close attention to the network's mobile results and video-ad strategies. The company's expenses are also likely to draw scrutiny, as the network has indicated it plans to continue to hire workers to fuel growth.

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