Fanta targets teens with interactive graphic novel

05/1/2013 | Advertising Age (tiered subscription model)

Ogilvy & Mather has created a global graphic novel targeting teens for Coca-Cola's Fanta. "Play" is theme of the "Saving the Source" story, which is sprinkled with interactive elements. "At its core, Fanta seeks to be the champion of play for teens," says Wendy Clark, senior vice president at Coca-Cola's Sparkling Brand Center. The story will be distributed via multiple platforms, including print versions that can be co-sponsored.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY