Fanta targets teens with interactive graphic novel

05/1/2013 | Advertising Age (tiered subscription model)

Ogilvy & Mather has created a global graphic novel targeting teens for Coca-Cola's Fanta. "Play" is theme of the "Saving the Source" story, which is sprinkled with interactive elements. "At its core, Fanta seeks to be the champion of play for teens," says Wendy Clark, senior vice president at Coca-Cola's Sparkling Brand Center. The story will be distributed via multiple platforms, including print versions that can be co-sponsored.

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