Franchises grapple with value of Square, other new technology

05/1/2013 | Fox Business Small Business Center

Franchise restaurants are increasingly turning to technology to provide more efficient ways to serve customers and solve problems, and interest in the benefits of technology such as mobile-payment application Square Register inspired the IFA to hold its first technology-focused conference. "Our members are looking for tech solutions that take the costs out of business and improve engagement," IFA spokesman Matt Haller said, adding the conference is meant to help franchise owners decide what technology is worth the cost.

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