Have American Girl dolls lost their edge?

05/1/2013 | GlobalToyNews.com · Atlantic online, The

Since Mattel acquired the American Girls doll line in 1998, the company has retired the original historical doll characters and replaced them with more contemporary girls, Amy Schiller writes in The Atlantic. "With a greater focus on appearance, increasingly mild character development and innocuous political topics, a former character-building toy has become more like a stylish accessory," Schiller notes.

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GlobalToyNews.com · Atlantic online, The

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