How pro sports help drive restaurants' brand awareness, sales

05/1/2013 | Nation's Restaurant News (free registration)

Last week's airing of Major League Baseball and NHL games, the NFL draft and the NBA playoffs highlighted the opportunities professional sports offer restaurants to increase brand awareness and sales through partnerships with players, teams and leagues. Companies including Domino's Pizza, Dairy Queen, Papa John's Pizza, McDonald's and Bojangles' drive marketing through sponsorships and other efforts with Major League Baseball, the NFL, NASCAR and the Olympics.

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