J.C. Penney says it's listening, asks customers to "come back"

05/1/2013 | Reuters · Los Angeles Times (tiered subscription model)

J.C. Penney is asking customers to "come back" in social media posts as well as a new commercial, admitting that it has made mistakes and promising "to listen to you, to hear what you need, [and] to make your life beautiful." The push comes after the company dumped CEO Ron Johnson, who tried to eliminate deals and coupons.

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Reuters · Los Angeles Times (tiered subscription model)

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