Jeweler Pandora leverages online NFL draft ads to bolster Mother's Day sales

05/1/2013 | MediaPost Communications

Pandora drafted six top-level NFL picks as part of its online video ad campaign aired during the draft. The players presented their mothers with a $75 "Bear My Heart" charm, a sterling silver bear clutching a 14-karat gold heart, and packaged in a pink heart-shaped box.

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