Leo Burnett's Arc Worldwide wins Intel shopper marketing

05/1/2013 | Advertising Age (tiered subscription model)

Intel has hired Leo Burnett's Arc Worldwide for global digital shopper and retail marketing chores that are expected to include "merchandising, point-of-sale, web content and mobile marketing," writes Maureen Morrison. Incumbent Organic will stay on Intel's roster of shops for other digital initiatives. Leo Burnett chief executive Tom Bernardin has called shopper marketing a "key growth pillar" for the agency.

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