Leo Burnett's Arc Worldwide wins Intel shopper marketing

05/1/2013 | Advertising Age (tiered subscription model)

Intel has hired Leo Burnett's Arc Worldwide for global digital shopper and retail marketing chores that are expected to include "merchandising, point-of-sale, web content and mobile marketing," writes Maureen Morrison. Incumbent Organic will stay on Intel's roster of shops for other digital initiatives. Leo Burnett chief executive Tom Bernardin has called shopper marketing a "key growth pillar" for the agency.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA