Leo Burnett's Arc Worldwide wins Intel shopper marketing

05/1/2013 | Advertising Age (tiered subscription model)

Intel has hired Leo Burnett's Arc Worldwide for global digital shopper and retail marketing chores that are expected to include "merchandising, point-of-sale, web content and mobile marketing," writes Maureen Morrison. Incumbent Organic will stay on Intel's roster of shops for other digital initiatives. Leo Burnett chief executive Tom Bernardin has called shopper marketing a "key growth pillar" for the agency.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY