Lowe's promotes Twitter "Fix in Six" videos with Facebook push

05/1/2013 | MobileCommerceDaily.com

Lowe's is combining mobile and social with home-improvement initiatives this spring. Six-second "Fix in Six" videos created specifically for Twitter's Vine format encourage users to, for example, clean cookie sheets with baking soda and peroxide. The company's Facebook page publicizes its application called "Now's the Time," which offer tips on a weekly basis.

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