Microsoft sees video "sponsorship packages" as a complement to TV

05/1/2013 | Variety · · Adweek

The Jeep brand from Chrysler Group is one of the first to adopt Microsoft's StageDoor lifestyle-segmented online portal platform, which Microsoft touted during its Digital NewFronts presentation. Scott Ferris, general manager of Microsoft's TV and video advertising business group, described how brands can now create "sponsorship packages" that can "transcend" particular platforms.

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Variety · · Adweek

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