Tech firms expect a 3.7% higher marketing spend in 2013

05/1/2013 | BtoB Magazine

Large technology companies will increase their marketing budgets 3.7% this year, according to an IDC survey of senior marketing executives. Still, that's lagging behind the 4.8% revenue growth predicted for tech vendors. Advertising and events, both including digital efforts, will lead the marketing investments, according to the survey.

View Full Article in:

BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA