Tech firms expect a 3.7% higher marketing spend in 2013

05/1/2013 | BtoB Magazine

Large technology companies will increase their marketing budgets 3.7% this year, according to an IDC survey of senior marketing executives. Still, that's lagging behind the 4.8% revenue growth predicted for tech vendors. Advertising and events, both including digital efforts, will lead the marketing investments, according to the survey.

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