Tips for crafting a personal branding statement

05/1/2013 | U.S. News & World Report

Job seekers should craft a short statement about themselves highlighting their passion and how they can help a potential employer, job coach Arnie Fertig writes in this blog post. When employers say, "Tell me about yourself," they really want to know what candidates can do for them. "By demonstrating who benefits from what you do, you begin to effectively convey your value," Fertig writes.

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