Weather Channel unleashes Tornado Week stunt on Twitter

05/1/2013 | Huffington Post, The

The Weather Channel is promoting Tornado Week with an indoor "Twitter-powered tornado" -- a stunt where the network's interns work in an office space where wind speeds increase the more people tweet with the hashtag #TornadoWeek. The Weather Channel says it will boost the "effective wind speed" to at least 200 mph if the campaign garners a million Twitter mentions. Viewers can monitor the interns' office space over a live stream on YouTube.

View Full Article in:

Huffington Post, The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
new York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC