Nike wants to show grit, glamour of soccer

05/2/2008 | Adweek

Nike's new two-minute commercial from director Guy Ritchie attempts to capture soccer's playing-field grit and post-game glamour. The multiplatform "Take It to the Next Level" clip was edited into multiple versions to appeal to fans in different parts of the world, according to this article. Nike worked with 72andsunny in producing the mini-film.

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