How to milk a CSR report for all it's worth

05/2/2012 |

For marketers, CSR reports are the gift that keeps on giving, writes Christian Hicks. A well-run strategy allows marketers to keep spinning off nuggets of their firm's CSR report for a full year, ensuring a constant pipeline of eco-friendly messaging. "Make the most of what you have by managing your editorial calendar with an eye on repurposing content," Hicks advises.

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