Column: 5 ways to boost guest engagement

05/2/2013 | Hospitality Net

Offering meet-and-greets with the general manager, providing short classes and soliciting feedback on planned property changes are just some of the ways that hotels can enhance the guest experience, writes Tom Costello, CEO of iGroupAdvisor Hotel Consultants. Pictures or videos of these events can be used as content for the hotel's website or social media page, Costello writes.

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