Designer Narciso Rodriguez debuts online shop

05/2/2013 | Women's Wear Daily (subscription required)

Narciso Rodriguez has included e-commerce in the revamped version of its website, marking the designer's debut into online retail. The move is part of a bigger strategy to increase direct-to-consumer sales, and the brand eventually expects the digital store to comprise about 25% of total sales, said CEO Robert Wichser.

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