Designing an e-mail survey to improve click-through rates

05/2/2013 | HubSpot.com

E-mail marketers should consider this tactic for raising click-through rates, writes Sarah Goliger: Ask recipients why they aren't clicking. To design a survey that actually gets opened, phrase questions politely and get to the point, and make sure the clickable response options aren't so fussy that they complicate the results.

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