Designing an e-mail survey to improve click-through rates

05/2/2013 | HubSpot.com

E-mail marketers should consider this tactic for raising click-through rates, writes Sarah Goliger: Ask recipients why they aren't clicking. To design a survey that actually gets opened, phrase questions politely and get to the point, and make sure the clickable response options aren't so fussy that they complicate the results.

View Full Article in:

HubSpot.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO