Disney Interactive announces Web shows, content-sharing app

05/2/2013 | Variety · Advertising Age (tiered subscription model)

Disney Interactive pulled out all the stops for its Digital Content NewFronts presentation, during which it announced the launch of 10 online video series, plus a new mobile application, Story, that encourages parents to share photos and videos. "It's designed to turn everyday moments trapped on our smartphones into beautiful stories," said Co-President Jimmy Pitaro. "We think it's a perfect sponsorship vehicle for families to tell their stories."

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Variety · Advertising Age (tiered subscription model)

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