Don't become wedded to your initial idea

05/2/2013 | Wired.com

Entrepreneurs must be willing to pivot and adapt their approach as they receive feedback about their ideas, Jonathan Barouch writes. "Don't ever stop validating what you build, stay close to your customers, ask the hard questions and, above all, create an encouraging workplace that supports changes in direction," recommends Barouch, who explains how he changed course at his own company.

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