Huffington Post, Digitas partner for real-time native ads

05/2/2013 | Advertising Age (tiered subscription model)

Digitas is partnering with The Huffington Post to bring rapid-response native ads to the publisher's front page. The deal will allow Digitas clients to quickly post ads to the HuffPo front page, effectively fusing the site's "Brand as Newsroom" strategy with Digitas's BrandLive newsroom. Brand ads will be posted within two hours of being submitted, officials said, allowing them to tap into trending issues and current events in real time.

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