IGA debuts Performance Insights marketing program

05/2/2013 | Progressive Grocer

Independent retailers are combined as one marketing entity in IGA USA's Performance Insights program, which is designed for easy implementation and includes offers for shoppers, transaction data, and digital and print promotional materials. "Working more closely together through this program will enable us to act as a virtual chain, bringing more value to all IGA members and more engagement with shoppers," CEO Mark Batenic said.

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