Kantar: Social media, music apps most popular for smartphones

05/2/2013 | Drum (Glasgow, Scotland), The

Smartphone users are far more likely to download applications to their devices than tablet owners are, according to research from Kantar Media that finds more than a third of all app downloads are designed for social-networking and entertainment purposes such as listening to music. Charlie Crowe, CEO of Festival of Media, says that while tablets are among the fastest-growing technologies, smartphones remain the most ubiquitous digital communication device, which makes them a more common platform for apps usage.

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Drum (Glasgow, Scotland), The

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