LinkedIn seeks sustainable ad revenues as one-off deals lapse

05/2/2013 | Adweek

Growth in LinkedIn's ad revenues might slow this year as a number of custom branded partnerships expire, but the network is working to develop more "sustainable" and "scalable" alternatives, executives say. That will likely include building out LinkedIn's Sponsored Updates ad units, which have already won business from brands such as Shell, American Express and Intuit.

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