Measuring the return on your content-marketing efforts

05/2/2013 | AdvisorOne

Advisers can use Web content to build trust among prospective clients and boost sales, but only if they move beyond measuring things such as page views or retweets, writes Kirk Hulett of Securities America. He recommends creating high-value content for which the reader must register, letting readers vote on favorite content and determining which pieces generated leads that turned into clients.

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