Microsoft sees low-cost Nokia 521 as path to U.S. sales

05/2/2013 | Reuters

Microsoft believes the new Nokia Lumia 521 can win mass acceptance by including a few high-end features on a mid-level phone at the low-end price of $150 -- without a subsidy. Wal-Mart will begin pushing T-Mobile US' $30 unlimited data and text plan with the 4G phone later this month following a sellout performance last week on the Home Shopping Network. The move is a shift from Microsoft's general strategy of marketing high-end Nokia handsets. "There is an opportunity for us to offer a very high quality device in the mainstream," Windows Phone unit chief Terry Myerson said.

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