Mood Media offers retailers an in-store path to mobile users

05/2/2013 | Digital Signage Today

Retailers can now connect directly to consumers in-store through a service offered by Mood Media. The service, dubbed Mood Presence, sends an inaudible signal through a Mood's music player and the store's sound system, which is picked up by smartphones and allows the retailer to target consumers through their phones with in-store messages.

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