Mountain Dew draws mixed reaction with promoted apology tweet

05/2/2013 | Adweek

PepsiCo's Mountain Dew on Thursday used a Promoted Tweet to apologize for an offensive ad it pulled earlier in the week, drawing a mixed reaction from the marketing community. "It shows that the brand is owning up to their mistake, taking the blame and -- literally -- paying the price. Great brands use social media to humanize themselves and create relationships with consumers," said Jason Stein of social media agency Laundry Service. But Gravity Media's Yuriy Boykiv said the brand should have just moved on, and suggested the Promoted Tweet could be just another ploy for more publicity.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX