With the online video business booming, two distinct strategies are emerging. In one corner, companies such as Google are focusing on user-generated clips that they say let brands tap into a sprawling global community of engaged consumers. In the other, professional content producers argue that their professionally made, high-quality video content is ultimately more rewarding both for consumers and brands.
Online video boom pits pros vs. amateurs
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA