Report: Bank customers value user interface

05/2/2013 | AmericanBanker.com (free registration)

Providing a positive user experience is more important in retaining bank customers than price, according to Forrester research. Customer experience drives more than half of banks' long-term customer business, the research found. "[E]ven we were surprised to see how much more important customer experience is than price-value perceptions when it comes to driving loyalty," according to the report.

View Full Article in:

AmericanBanker.com (free registration)

Published in Brief: