Should you try to stop customers from "showrooming"?

As a small-business owner, it can be difficult to deal with customers who go into a brick-and-mortar store and use a smartphone to compare prices online, a practice called "showrooming." This article provides two sample conversational scripts you could use to discourage shoppers from using this tactic. However, attempting to shame your customers is likely to backfire and irritate them, warns business owner Jay Goltz.

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New York Times (tiered subscription model), The

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