Publicis looks to fix Chevy's brand message

05/3/2010 | Wall Street Journal, The

Chevrolet's new agency, Publicis Groupe's Publicis Worldwide, is prepping a marketing effort for General Motors' flagship nameplate that reportedly will have a more consistent branding message than recent efforts since the automaker's emergence from bankruptcy. The tagline for the car ads will be "Excellence for All," while the truck slogan reportedly could be "Most dependable, longest lasting."

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