B2B marketers have the tools to profile prospects

05/3/2012 | B2B the new consumer - B2B Marketing

Even though business-to-business marketers don't have the same data to segment their customers as business-to-consumer marketers, a little creative thinking will do the trick, Marc Stares writes. By overlaying "SoHo and SME business records to consumer profiling tools, we can very often uncover insight about the business owner," he writes.

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B2B the new consumer - B2B Marketing

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