7 confident steps for lifting marketing to the top

05/3/2013 | Inc. online (free registration)

Marketing can be given the preeminence it deserves if you follow seven strategies, Steve Tobak writes. Skip the focus groups and crowdsourcing, and rely on your own instincts, make your differentiating positioning strategy a top priority and be prepared to articulate your value proposition. And don't discount the power branding, adds Tobak, who outlines the rest of his tips in this article.

View Full Article in:

Inc. online (free registration)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY