7 confident steps for lifting marketing to the top

05/3/2013 | Inc. online (free registration)

Marketing can be given the preeminence it deserves if you follow seven strategies, Steve Tobak writes. Skip the focus groups and crowdsourcing, and rely on your own instincts, make your differentiating positioning strategy a top priority and be prepared to articulate your value proposition. And don't discount the power branding, adds Tobak, who outlines the rest of his tips in this article.

View Full Article in:

Inc. online (free registration)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY