Analysis: Why video services won't "kill" cable model

05/3/2013 | Adweek

Neither Netflix, Amazon nor the long-rumored Apple TV is going to "kill" cable because the latter's business model is what pays for much of the content that those services rely on, Sam Thielman writes. Instead, the emergence of video services is pushing cablers to adapt their model to become more multiplatform via TV Everywhere and other tools, Thielman writes.

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