Column: Pinterest's new features offer social media boost for hotels

05/3/2013 | Hospitality Net

Hoteliers can drive their user engagement on social media through a batch of new features on Pinterest, one of the largest social-networking sites on the Web, writes Victoria Hsia of HeBS Digital. Hotels can now optimize their Pinterest profile as a business account, with more options for engagement such as the Pin It and Follow buttons. The new Pinterest Web Analytics also allows hoteliers to monitor traffic and discover trending content.

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